Susan Quakkelaar

Susan Quakkelaar

The strong drive to understand and grow myself has always existed for me. I enjoy the everyday exploration of my own truth and I like to experiment with the process of life.

Best Buy Media Kit- Information Architecture

Best Buy Media Kit- Information Architecture

Media Kit Website Best Buy has a growing media network offering, yet their existing website didn’t represent that. The website failed to tell a compelling story about the benefits of advertising Read More...

Project Management Crash Course

Project Management Crash Course

Puny Entertainment invited me to visit and share with them some project management basics so that their entire company had a basis for future processes and communication. I made it all the way through Read More...

Fair & Square Remodeling- Social Media

Fair & Square Remodeling- Social Media

Mike Otto wanted to get his social media campaign off the ground and he asked for my help. We approached this project in three phases. Content Planning and Profile Preparation Blog and Social Media Profile Read More...

Reside Website- Information Architecture

Reside Website- Information Architecture

I was delighted when Reside asked me to help with the new website they were planning. I knew right away that I could help the most by creating an architecture for the site. I used Axure to create the Read More...

Great River Office Products- SM Strategy

Great River Office Products- SM Strategy

When I began working with Great Rivers Office Products, they had a good presence on social media networks and had just begun to communicate with customers within those networks. The purpose of the strategy Read More...

Protected: Cambria Style – Online Website

Protected: Cambria Style – Online Website

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squakk – Social Media Overview

squakk – Social Media Overview

From a personal perspective, I have participated in the social media landscape for many years. These early experiences have set the foundation for my participation from a professional perspective, giving Read More...

Cambria – Website Redesign

Cambria – Website Redesign

Cambria’s current website is several years old. It is content heavy and misses the opportunity to deliver a top-notch experience to visitors. The new site will set Cambria apart from competitors Read More...

Cambria – Social Media Overview

Cambria – Social Media Overview

I established and executed all social media marketing during my tenure at Cambria. After starting at Cambria in 2008, I planned the strategy for, created, implemented, and maintained all social media programs, Read More...

Cambria – Twitter

Cambria – Twitter

Twitter users only choose to follow those Twitter accounts that offer them content they perceive to be beneficial. As a company, Cambria’s challenge is to provide content that users will find valuable, Read More...

Cambria – Facebook

Cambria – Facebook

The majority of Cambria’s Facebook fans fall into four categories: consumers, designers, partners, and employees. Users must make a decision to “fan” Cambria on Facebook before Cambria Read More...

Cambria – YouTube

Cambria – YouTube

The approach I took in setting up Cambria’s YouTube account included establishing a strategy, rounding up assets, recording video at events, working with a vendor to edit the videos and uploading Read More...

Cambria – Flickr

Cambria – Flickr

To set up Cambria’s Flickr account, I started  by establishing a strategy, rounding up assets, taking photographs at events, and uploading and labeling each set on Flickr. Cambria utilizes Flickr Read More...

United Health Group – Website

United Health Group – Website

While working with RMG Connect, I led a small team to plan and begin executing a Spanish version of the Evercare website for United Health Group. Additional work at the agency included many updates to Read More...

Cartoon Network – Gallery of Imagination

Cartoon Network – Gallery of Imagination

While working at Ham in the Fridge Design, I led a small team to create a game for Cartoon Network based on the animated cartoon of Foster’s Imaginary Friends. The project lasted for about 3 months Read More...

Cartoon Network – Lunchroom Rumble

Cartoon Network – Lunchroom Rumble

While working at Ham in the Fridge Design, I led a small team to create a game for Cartoon Network based on the animated cartoon of Ed, Edd and Eddy. The project lasted for about 3 months and involved Read More...

Porsche Cars North America – Campaigns

Porsche Cars North America – Campaigns

After earning a promotion at Carmichael Lynch, I took over the interactive responsibility for the Porsche Cars North America business. I was responsible for managing their $1.2 million interactive account, Read More...

Northwest Airlines – Online Ads

Northwest Airlines – Online Ads

While working at Carmichael Lynch, I managed the interactive work for Northwest Airlines. Their online ad campaign strategy brought with it one very large challenge. The Challenge: If other airlines found Read More...

American Stroke Association – Online Ads

American Stroke Association – Online Ads

At Carmichael Lynch, I had the pleasure of working on an Agency-wide pro bono campaign for the American Stroke Association. The agency created several television spots to highlight the symptoms of stroke Read More...