Porsche Cars North America – Campaigns
After earning a promotion at Carmichael Lynch, I took over the interactive responsibility for the Porsche Cars North America business. I was responsible for managing their $1.2 million interactive account, which involved a number of varied projects (online ad campaign, email newsletter campaign, microsites, etc.). I worked with an internal team (designers, writers, developers, PM intern) and partners (media company, ad serving companies) to complete projects and launch them online.
Campaign Example: 987 Boxster Launch
Interactive Campaign Components: Microsite, Emails, Online Ads, Desktop Widget, Promotional DVD