Experience

Twin Cities PBS Director of Digital Engineering
5/2017 to Present
Twin Cities PBS Digital Manager
12/2013 to 5/2017
Twin Cities PBS Interactive Project Manager
6/2012 to 5/2014
Best BuyInteractive Project Manager
10/2011 to 5/2012
Reside Interactive Project Manager
3/2010 to 9/2011
Cambria Interactive Marketing Manager
12/2008 to 3/2010
MCAD Adjunct Faculty ▪ Project Tracking
2007 through 2014
Allen Interactions Senior Interactivity Producer
12/2006 to 10/2008
Carmichael Lynch Interactive Project Manager
6/2002 to 8/2005

Qualifications

Insightful Leader ♦ drives improvement through strong partnerships

Change Agent ♦ energized by difficult objectives

Team Influencer ♦ motivates others to appropriate action

Strategic Problem-Solver ♦ pursues viable and sound solutions

Organized Achiever ♦ delivers consistent and reliable outcomes

Experienced Mentor ♦ teaches through thoughtful modeling

Current Focus

Directs an integrated team of Developers (5), ScrumMasters (2) and Quality Assurance Analysts (1) and collaborates with internal product owners to create and deliver on the strategic company vision.

Accomplishments

Leadership at Twin Cities PBS

Within a two year period, transformed a technically unskilled team with few working processes and rare project successes into a highly skilled team which uses an Agile development process and consistently meets business objectives. Introduced distinct processes, implemented critical tools, and hired and mentored staff to construct a productive and efficient team framework.

Led the team and the UX design for the TPT.org redesign, resulting in 30% increase in online donations, 20% mobile/tablet traffic increase, and video view increase of 20,000 per month.

Currently focused on strategy, execution, and outcomes to guide the organization toward a Product Management model for digital products.

Leadership at Cambria

Built a small but highly skilled team to complete all digital work for the marketing group. Led the team to plan, design and code two full new website properties while planning the comprehensive UX for the company flagship website.

Recognized the need for participation in early social media territory, educated the marketing team and led the initiative by planning and executing the entire social media campaign. Managed the campaign daily while teaching others in the organization to participate and contribute.

Leadership at Allen Interactions

Identified the necessity for comprehensive UX documentation to support the development of each learning course. Created the first and subsequent UX documents which improved the accuracy of scope management and course design for each ensuing course.

Project Management / Career Long Experience

♦ Set the strategic direction of digital products through customer analysis, historical review, and cross-department collaboration

♦ Establish appropriate goals and objectives for digital initiatives in partnership with stakeholders and business managers

♦ Create work plans, determine timelines, milestones and measurements to produce quality products which meet established objectives

♦ Translate digital and technical capabilities and requirements between stakeholders, development teams, vendors and contractors

♦ Direct work of staff, contractors and others to ensure processes are compliant with established quality standards and project timeline

♦ Create contract specifications, identify potential partners and administer bidding process with contractors and vendors

User Experience / Demonstrated Experience

♦ Develop the recognition of and acumen for user experience processes and outcomes, influencing each organization to create products that improve the customer experience, expand loyalty and ultimately increase conversions

♦ Create, lead review processes, and finalize user experience documentation: workflows, personas, story mapping, wireframes and functional prototypes intended to illustrate the technical functionality of digital products

♦ Conduct usability testing and user acceptance testing, both formative and summative