Cambria – Facebook

Cambria – Facebook

The majority of Cambria’s Facebook fans fall into four categories: consumers, designers, partners, and employees.

Users must make a decision to “fan” Cambria on Facebook before Cambria has the opportunity to engage them in conversation. Knowing that all Cambria fans have made this deliberate decision suggests that they are interested in hearing more about Cambria the product and Cambria the company.

Cambria accomplishes these goals with their Facebook account:

Before setting up and launching Cambria’s Facebook account, I established the strategy, collected and uploaded content and assets, led the creation of Cambria’s Facebook avatar and custom tabs, and garnered approval from internal stakeholders.

Until leaving Cambria, I posted all content (events, notes, photos, video and wall posts) and engaged with fans directly.